What is Verizon's new CEO strategy for removing free phone offers?

Verizon CEO Dan Schulman is shifting away from free handset offers toward micro-segmentation and service-based solutions that better address customer needs.

Strategic Rationale for Removing Free Phone Offers

CEO Dan Schulman has fundamentally shifted Verizon's approach away from relying on free handsets as a customer acquisition and retention tool. Schulman stated that the industry has been too dependent on free handsets as a solution, and that Verizon can be more profitable by using micro-segmentation to listen to what customers actually want rather than automatically offering subsidized devices. The strategy reflects his belief that not every retention requires a free handset, and that customer satisfaction is better achieved through service quality improvements.