What Klaviyo Does
Klaviyo is a platform that helps online businesses communicate with their customers through email and text messages. The software collects information about what customers do on a website, like what products they look at or what they buy. This information helps businesses send the right message to the right person at the right time.
Key Features
Klaviyo lets businesses create automated marketing campaigns that send messages based on customer actions. For example, if someone adds an item to their cart but doesn't buy it, Klaviyo can automatically send them a reminder email. The platform also provides reports and analytics that show how well marketing campaigns are performing.
Who Uses Klaviyo
Klaviyo is primarily used by e-commerce stores, fashion brands, fitness companies, and other online retailers. The platform is designed to work well with popular online shopping platforms like Shopify, WooCommerce, and BigCommerce. Both small businesses and large companies use Klaviyo to manage their customer communications.
How It Works
Businesses install Klaviyo's tracking code on their website, which records customer behavior. The platform then organizes this data into segments, which are groups of customers with similar interests or actions. Using these segments, companies can send highly personalized emails and text messages that are more likely to get customers to make purchases. 
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