What new features are expected in the iPhone 18 Pro launching in September 2026?

The iPhone Ultra Replaces 'iPhone Fold' Naming

Apple's first foldable phone, due in September 2026, will be branded as iPhone Ultra rather than iPhone Fold. This marks a significant expansion of Apple's Ultra branding strategy, which previously applied only to the Apple Watch Ultra and M1 Ultra chip. The Ultra designation signifies the best and most expensive tier within Apple's product lineup.

iPhone Ultra Is Not Part of iPhone 18 Lineup

The iPhone Ultra won't technically be numbered as part of the iPhone 18 series, similar to how the iPhone Air was positioned separately last year. It will be marketed as a premium, higher-end model positioned above the iPhone 18 Pro models rather than replacing them. The iPhone Ultra is expected to be the marquee announcement at the iPhone 18 Pro event in September.

Availability and Supply Expectations

While the iPhone 18 Pro models are expected to launch in September 2026, the iPhone Ultra may arrive several weeks later in smaller quantities. Apple is working to ship the iPhone Ultra alongside the iPhone 18 Pro without major delays, but supply constraints may push iPhone Ultra availability into early 2027.

Broader Ultra Expansion Beyond iPhone

Apple's Ultra branding strategy extends beyond the iPhone. A MacBook Ultra with OLED touchscreen is planned, though its launch has been pushed back to early 2027 due to RAM supply shortages. Rumors suggest potential Ultra variants for AirPods with cameras and an iPad Ultra, as Apple establishes Ultra as a cross-product premium tier.