When is GTA 6 releasing and how much will it cost?

Release Date Confirmed

Grand Theft Auto 6 will launch on November 19, 2026, exclusively on PlayStation 5 and Xbox Series X/S. Take-Two CEO Strauss Zelnick made a quip that he expects many people will be calling in sick on that date.

Price Remains Undisclosed

While speaking at the iicon conference on April 29, 2026, CEO Strauss Zelnick addressed the heavily debated question of GTA 6's price but declined to confirm an official figure. He hinted away from the potentially super-premium price point that had been floated in speculation.

CEO's Pricing Philosophy

Zelnick emphasized that Take-Two focuses on delivering amazing value and ensuring consumers feel the price is fair for what they receive. He noted that game pricing has actually gotten cheaper relative to inflation, with major releases staying at $60-$70 for over a decade while broader economic inflation has risen significantly. The CEO stressed that the company measures success by creating an excellent experience, not by premium pricing strategies.

Development Focus

Zelnick expressed that the team is focused on making "the most spectacular piece of entertainment on Earth, in history" and described measuring GTA 6's success as a daunting challenge. He stated that if they deliver a fantastic experience and serve their customers well, financial performance will follow naturally.